This event took place on Tuesday, December 5, 2017. To watch the recorded session, please fill out the form.
Overview: Ads.txt, which stands for Authorized Digital Sellers, allows publishers to post a public file on their root domain that shows a list of authorized vendors to sell inventory.
These authorized sellers simply need to share their name, the publisher ID, whether they are direct or a reseller and their tagID with the publisher to become an authorized seller. As publishers adopt ads.txt, advertisers will be able to more easily identify the authorized sellers which provides brands more confidence when buying inventory.
Tune in to hear from industry experts on why this will be one of the fastest IAB initiatives ever adopted and will help combat fraud in the advertising industry.
Dennis Buchheim, Senior Vice President and General Manager at IAB Tech Lab
Achir Kalra, Senior Vice President of Revenue Operations & Strategic Partnerships at Forbes Media
Sam Temes, Global Product & Sales Strategy at Google
Sergei Bachtin, Director, Global Advertising Operations at The Economist
Lewis Rothkopf, General Manager of Supply at MediaMath
Moderator: Lizzie Chapman, Global Director, Demand Development at Teads