Fake News Leads Consumers to Seek Out News Sources They Trust
To determine whether ads or brand content placed next to news content affect consumers' trust, Teads partnered with CensusWide to survey 16,000 consumers globally.
The results uncovered how users consume the news and what factors affect their opinion of a brand.
Key Takeaways:
Polled consumers read the news at least 1-5x daily
The most popular media types to consume news content are Online sources (such as websites and news apps) and Television
Due to “fake news,” over 75% of consumers are likely to seek out news sources they trust
26% of consumers associate the word “fake” with social media
Almost half the respondents believe the quality of the creative most positively impacts how well they remember an advertisement, while also influencing their trust
Teads worldwide in 35 offices across 24 countries 